To extend Axe's journey into new forms of masculinity we have produced a propaganda campaign that aims to lower the pressure young men feel to live up to a sex god image. The sketches show a real life, Mythical looking sex god character and the failings of his everyday life. By exposing a god who's certainly not in heaven, the films exaggerate how unnecessary the traditional beliefs of masculinity are and encourage young men to be more humane.
In order to grab the attention of the audience, a Tinder profile was created for the sex god character. His description explains how he's looking for a wingman because of his issues with picking up girls.
Josh Mansell, Robbert Lopik, Camille Roulant
Director of Photography: