To align Colgate Total with health we made the brand claim the morning routine. Most people perceive this moment of the day with pessimism, whilst early choices are actually highly important decisions that keep you from failing throughout the rest of your day. By adopting click-through tags on Instagram, an interactive story line is created where the choices you make have consequences later on. After messing up your morning decisions, the healthy morning hacks page will offer tips to point you in the right direction for a next try on the Instagram story or even more importantly; in real life. Furthermore, the current model would be replaced with Philip Schofield which would link the campaign to his television show 'This Morning'.
Copywriting & Strategy:
Art Direction & Strategy: