UK Government Fire Prevention
Most people now have smoke alarms however the only way to be sure yours is working is by testing the batteries every six months. The majority of previous campaigns revolve around the same thing, the morbid reality of house fires. The problem with using such techniques is causing backfire where the audience switches off and naturally won't remember the campaign. This idea aims to draw attention to the cause using humour and therefore developing conversation around the topic.
Josh Mansell, Robbert Lopik